For this brief I had to propose and design a new brand that makes use of recycled spent grains from the Molson Coors brewery. Through research I found that the ingredients within spent grain have moisturising and healing elements. With this knowledge in mind I decided to create a baby product brand. The name Reborn coming from the knowledge that the ingredients within the product have been reused and therefore 'reborn' into a different and alternative product. The whole branding was designed around the idea of pure and natural. 
Packaging and Product
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